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Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
1IPERMI7[ER&PSGOGLEMR&PYITVMRXJSVE2I[)GSRSQ]
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&MXGSMR-W'LERKMRK1SRI]&YWMRIWWERHXLI;SVPH0SRHSR4SVXJSPMS4IRKYMR
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ERH%TTPMGEXMSRSJXLI2I\X-RXIVRIX8IGLRSPSK]
461
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
&->2)72-/)2+%=8-6-7,9',92)0)/86328-.36%8786%8)+-=%0%6-
1MV^EPM]IZ1Y\XSVNSR1YVSHo‘g‘li
1IRINQIRXZE^EQSREZM]XI\RSPSKM]EPEVYRMZIVWMXIXMQEKMWXVERXMIQEMP
QY\XSV$KQEMPGSQ
%RRSXEXWM]E &M^RIWRM OIRKE]XMVMWL YGLYR IPIOXVSR XMNSVEX WXVEXIKM]EPEVM VEUEQPM
PERHWLEJXHEo‘zlariningSRPE]RQEZNYHPMKMZEWEZHSWMRMSWLMVMWLRMQEUWEHUMPKEROSV\SREPEV
uchun muhim taktikalarni o‘rganadi. Ko‘p kanalli yondashuvni qo‘llash, shaxsiylashtirish va
QSFMP STXMQEPPEWLXMVMWL SVUEPM QMNS^PEV XENVMFEWMKE YWXYZSVPMO FIVMWL to‘lov NEVE]SRPEVMRM
WSHHEPEWLXMVMWL VEUEQPM QEVOIXMRK ZE 7)3HER JS]HEPERMWL ZE HSMQM] MRRSZEXWM]E
madaniyatini rivojlantirish muhimligi haqida quyida batafsil ko‘rib o‘tamiz. Elektron
tijoratning paydo bo‘lishi iste’molchilarning \EVMH UMPMWL YWYPMRM MRUMPSF UMPMF YPEVKE QMWPM
ko‘rilmaganUYPE]PMOZEqulaylik bilan tovar va xizmatlarni ko‘rish, sotib olish va olish imkonini
berdi. Onlayn bozorlar, ijtimoiy media platformalari va mobil ilovalarning ko‘payishi bilan
iste’molchilar endi geografik chegaralar yoki vaqt cheklovlaridan qat’i nazar, keng ko‘lamli
QELWYPSXZE\M^QEXPEVHERJS]HEPERMWLMQOSRM]EXMKEIKE
/EPMX so‘zlar: IPIOXVSR FM^RIW STXMQEPPEWLXMVMWL XMNSVEX VEUSFEX SRPE]R \EVMH VEUEQPM
FS^SV
7EZHSRMRK HSMQM] VMZSNPERMF FSVE]SXKER PERHWLEJXMHE VEUEQPM WSLE OSV\SREPEVRMRK
mijozlar bilan muloqot qilish va tranzaktsiyalarni amalga oshirish usullarini o‘zgartiruvchi
kuch sifatida paydo bo‘ldi. Bir vaqtlar bozor hisoblangan elektron tijorat bugungi OYRHE
zamonaviy biznes operatsiyalarining asosiy ustuniga aylanib, kengayish va o‘sish uchun
mislsiz imkoniyatlarni taqdim etadi. Raqamli ulanish va iste’molchiga yo‘naltirilganlik
HEZVMHE WEQEVEPM IPIOXVSR XMNSVEX WXVEXIKM]EPEVMHER JS]HEPERMWL USFMPM]EXM REJEUEX JS]HEPM
FEPOM VEUSFEXFEVHSWL FS^SVHE KYPPEFyashnamoqchi bo‘lgan korxonalar uchun muhim
ahamiyatga ega bo‘ldi.
Biznes uchun kengayish va o‘sish uchun elektron tijoratning roli juda katta.
Innovatsion strategiyalarni o‘zlashtirib, raqamli texnologi]EPEVRMRK OYGLMHER JS]HEPERKER
LSPHE OSV\SREPEV QMNS^PEVKE IVMWLMWL ZE YPEVRM NEPF UMPMWL YPEVRMRK FS^SV HSMVEWMRM
kengaytirish va sotishni rag‘batlantirishning yangi yo‘llarini ochishi mumkin. Onlayn
do‘konlarni optimallashtirish va to‘lov jarayonlarini XEVXMFKE WSPMWLHER QEUWEHPM VEUEQPM
marketing kampaniyalarini amalga oshirish va ma’lumotlarga asoslangan tushunchalardan
JS]HEPERMWLKEGLEFM^RIWIPIOXVSRXMNSVEXMQOSRM]EXPEVMHERJS]HEPERMWLYGLYRJS]HEPERMWLM
mumkin bo‘lgan ko‘plab strategiyalar mavjud.
&MVSU VEUEQPM PERHWLEJXRMRK QYVEOOEFPMOPEVMHE REZMKEXWM]E UMPMWL ZE WLMHHEXPM
VEUSFEXHE ENVEPMF XYVMWL ILXM]SXOSVPMO FMPER VINEPEWLXMVMWL FENEVMWL ZE QSWPEWLMWLRM XEPEF
UMPEHM 9WLFY QEUSPEHE FM^ FM^RIWRM OIRKE]XMVMWL YGLYR IPIOXVSR XMNSVEX WXVEXIKM]EPEVM
sohasini o‘rganamiz, korxonalarVEUEQPMFS^SVHEOEXXEMWLXMVSOIXMWLo‘sishnirag‘batlantirish
ZEHSMQM]muvaffaqiyatga erishish uchun foydalanishi mumkin bo‘lgan asosiy taktikalar va
462
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
eng yaxshi amaliyotlarni o‘rganamiz. Mijozlarning tajribasini optimaPPEWLXMVMWL ZE QSFMP
EPSUERM OIRKE]XMVMWLHER XSVXMF SQRMOEREP ]SRHEWLYZPEVMRM qo‘llash ZE MRRSZEXWM]EPEV
QEHERM]EXMRM SWLMVMWLKEGLE FM^ FYKYRKMHMREQMOFM^RIWQYLMXMHEFEVUEVSVOIRKE]MWLZE
farovonlikka yo‘l ochadigan muvaffaqiyatli elektron tijorat straXIKM]EPEVMRMRK QYLMQ
elementlarini ko‘rib chiqamiz.
6EUEQPEWLXMVMWLXEVEUUM]SXFMPERWMRSRMQKEE]PERKERHEZVHEWEZHSWSLEWMIPIOXVSR
tijorat tomon monumental siljishning guvohi bo‘ldi. Onlayn bozorlarning ko‘payishi va
raqamli tranzaktsiyalarga bo‘lgan afzEPPMOPEVRMRK SVXMWLM FMPER OSV\SREPEV OIRKE]MWL YGLYR
ko‘plab imkoniyatlarni taqdim etadi. Elektron tijorat strategiyalaridan foydalanish nafaqat
foydali, balki bugungi raqobat sharoitida barqaror o‘sish va dolzarblik uchun zarur bo‘ldi.
5Y]MHE OSV\SREPEV o‘zlarining kengayish tashabbuslarini ilgari surish va raqamli bozorda
KYPPEFyashnash uchun qabul qilishi mumkin bo‘lgan elektron tijorat strategiyalari sohalarini
ko‘rib chiqamiz:
3QRMGLERRIP QEZNYHPMKM 5EXREWLMWLRM QEOWMQEP HEVENEHE SWLMVMWL ZE XYVPM \MP
iste’molchilarning xohishMWXEOPEVMRM USRHMVMWL YGLYR OSV\SREPEV FMV RIGLXE OEREPPEVHE
Y^PYOWM^ MWLXMVSO IXMWLPEVM OIVEO &YRKE REJEUEX YPEVRMRK ZIFWE]XM FEPOM QEWLLYV SRPE]R
FS^SVPEV MNXMQSM] QIHME TPEXJSVQEPEVM ZE QSFMP MPSZEPEV LEQ OMVEHM 9WLFY OEREPPEVRM
FMVPEWLXMVKERLSPHEOSV\SREPEV ]EKSRE FVIRH XENVMFEWMRM ]EVEXMWLM QMNS^PEVRM WEQEVEPM NEPF
UMPMWLMZEXYVPMEPSUERYUXEPEVMHEsavdo imkoniyatlarini qo‘lga kiritishi mumkin.
7LE\WM]PEWLXMVMWL ZE QMNS^PEV XENVMFEWM 3RPE]R \EVMH UMPMWL XENVMFEWMRM MRHMZMHYEP
MQXM]S^PEVKE QSWPEWLXMVMWL QMNS^PEV ILXM]SNMRM USRHMVMWLRM WI^MPEVPM HEVENEHE SWLMVMWLM ZE
WEZHSRMSWLMVMWLMQYQOMR
1SFMPSTXMQEPPEWLXMVMWL1SFMPUYVMPQEPEVHER JS]HEPERMWLRMRKIOWTSRIRXWMEP o‘sishi
FMPER QSFMP XIPIJSRPEVYGLYR IPIOXVSR XMNSVEX TPEXJSVQEPEVMRM STXMQEPPEWLXMVMWL IRHM M\XM]SVM]
IQEWFEPOM ^EVYV:IFWE]XMRKM^ ZEMPSZEPEVMRKM^WI^KMV JS]HEPERYZGLMPEVKEUYPE]ZE QSFMP
UYVMPQEPEV YGLYR STXMQEPPEWLXMVMPKERPMKMKE MWLSRGL LSWMP UMPMWL ^EVYV 1SFMP \EVMH UMPMWL
XENVMFEWMRM ]E\WLMPEWL ZE QSFMP XMNSVEXRMRK o‘sib FSVE]SXKER XIRHIRXWM]EWMHER JS]HEPERMWL
YGLYRQSFMPLEQ]SRPEVFMVmarta bosish orqali to‘lov va mobil qurilmalarga xos reklama
aktsiyalari kabi xususiyatlarni qo‘llash talab etiladi.
Raqamli to‘lov jarayoni: To‘lov jarayonini soddalashtirish savatdan voz kechish
WXEZOEPEVMRM OEQE]XMVMWL ZE OSRZIVWM]EPEVRM QEOWMQEP HEVENEHE SWLMVMWL YGLYR NYHE
QYLMQHMV 1MRMQEP UEHEQPEV ZE MWLUEPERMWL RYUXEPEVM FMPER WSHHEPEWLXMVMPKER ZE MRXYMXMZ
XIOWLMVMWL NEVE]SRMRM EQEPKE SWLMVMWL PS^MQ 1MNS^PEVRMRK XYVPM ILXM]SNPEVMRM USRHMVMWL ZE
UYPE]PMORM SWLMVMWL YGLYR VEUEQPM LEQ]SRPEV OVIHMXHIFIX OEVXEPEVM ZE muqobil to‘lov
usullarini o‘zichiga olgan bir nechta to‘lov imkoniyatlarini taklif etish kerak.
6EUEQPM QEVOIXMRKKE WEVQS]E OMVMXMWL 6EUEQPM PERHWLEJXRMRK OIRK QMU]SWMHE
ko‘rinish muhim ELEQM]EXKE IKE &VIRH \EFEVHSVPMKMRM SWLMVMWL IPIOXVSR XMNSVEX
TPEXJSVQEPEVMRKM^KE XVEJMORM NEPF UMPMWL ZE ]IXEOGLMPEVRM ]EVEXMWL YGLYR UMHMVYZ XM^MQMRM
optimallashtirish (SEO), klik uchun to‘lov (PPC) reklamasi, ijtimoiy media marketingi ZE
OSRXIRXQEVOIXMRKMOEFMVEUEQPMQEVOIXMRKXEWLEFFYWPEVMKEVIWYVWPEVRMENVEXMWLXEPEFIXMPEHM
Ma’lumotlarga asoslangan strategiyalar va tahlillardan foydalanish maksimEP 63- YGLYR
QEVOIXMRKOEQTERM]EPEVMRMSTXMQEPPEWLXMVMWLKE]SVHEQFIVEHM
463
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
Optimallashtirilgan mahsulot ro‘yxati va SEO: Mahsulotlar ro‘yxatini tegishli kalit
so‘zlar,]YUSVMWMJEXPMXEWZMVPEVFEXEJWMPXEZWMJPEVZEQMNS^PEVWLEVLPEVMFMPERSTXMQEPPEWLXMVMWL
orqali qidiruv tizimlari va onlayn bozorlarda mahsulotingizning ko‘rinishini oshirish kerak.
(SMQM]MRRSZEXWM]EPEVZEQSWPEWLMWL)PIOXVSRXMNSVEXQER^EVEWMXI\RSPSKMOXEVEUUM]SX
va iste’molchilarning o‘zgaruvchan afzalliklari bilan boshqariladigan dinEQMO ZE HSMQM]
rivojlanmoqda. Egri chiziqdan oldinda bo‘lish uchun korxonalar innovatsiyalar va
QSWPEWLYZGLERPMO QEHERM]EXMRM VMZSNPERXMVMWLPEVM OIVEO 6MZSNPERE]SXKER XIRHIRXWM]EPEV
XI\RSPSKM]EPEVZEiste’molchilarning\EXXMLEVEOEXPEVMREQYREPEVMHER\EFEVHSVbo‘lishOIVEO
ZEWLYRKEQSWVEZMWLHEIPIOXVSRXMNSVEXWXVEXIKM]EPEVMRKM^RMXEOVSVPEWLKEZEVMZSNPERXMVMWLKE
tayyor bo‘lish lozim.
Umuman olganda, elektron tijorat raqamli asrda biznesni kengaytirish va o‘sish uchun
QMWPWM^ MQOSRM]EXPEVRM XEUHMQ IXEHM -RRSZEXWMSR WXVEXIKM]EPEVRM UEFYP UMPMWL QMNS^PEV
XENVMFEWMKE YWXYRPMO FIVMWL ZE XI\RSPSKM]EHER WEQEVEPM JS]HEPERMWL SVUEPM OSV\SREPEV
muvaffaqiyat uchun yangi yo‘llarni ochishi va raqobatbardosh elektron tijorat landshaftida
muhim rol o‘ynashi QYQOMR
<YPSWE UMPMF E]XKERHE IPIOXVSR XMNSVEX IZSP]YXWM]EWM OSV\SREPEVKE VEUEQPM EWVHE
OIRKE]MWL ZE o‘sish YGLYR QMWPM ko‘rilmagan MQOSRM]EXPEVRM XEUHMQ IXHM Ko‘p OEREPPM
QEZNYHPMORMqo‘llagan holda, korxonalar o‘z imkoniyatlarini kengaytirishlari va mijozlarni turli
aloqa nuqtalari bo‘ylab jalb qilishlari mumkin, bu esa brendning ko‘proq ko‘rinishi va
QMNS^PEVRMRK WSHMUPMKMKE ]SVHEQ FIVEHM &YRHER XEWLUEVM WLE\WM]PEWLXMVMWLKE YWXYZSV
ELEQM]EX FIVMWL ZE QSFMP \EVMH UMPMWL XENVMFEWMRM STXMQEPPEWLXMVMWL QYZEJJEUM]EXPM IPIOXVSR
tijorat strategiyasining muhim tarkibiy qismlari bo‘lib, korxonalarga bugungi raqamli
iste’molchilarning o‘zgarYZGLERILXM]SNPEVMZEEJ^EPPMOPEVMRMUSRHMVMWLMQOSRMRMFIVEHM,MWSF
OMXSF NEVE]SRPEVMRM WSHHEPEWLXMVMWL VEUEQPM QEVOIXMRK YWYPPEVMHER JS]HEPERMWL ZE
ma’lumotlarga asoslangan tushunchalarni o‘zlashtirish elektron tijorat tashabbuslarining
WEQEVEHSVPMKMRM yanada oshiradi, konversiyalarni rag‘batlantiradi va 63-RM QEOWMQEP
HEVENEHE SWLMVEHM &YRHER XEWLUEVM HSMQM] MRRSZEXWM]EPEV ZE XI^OSVPMO QEHERM]EXMRM
rivojlantirish korxonalarga egri chiziqdan oldinda turish, o‘zgaruvchan bozor dinamikasiga
QSWPEWLMWLZa paydo bo‘layotgan imkoniyatlardan foydalanish imkonini FIVEHM
/SV\SREPEV IPIOXVSR XMNSVEX PERHWLEJXMRMRK QYVEOOEFPMOPEVMHE LEVEOEX UMPEV IOER
QMNS^PEVKEENS]MFXENVMFEPEVRMXEUHMQIXMWLXI\RSPSKMO]YXYUPEVRMUEQVEFSPMWLZEOIRKE]MWL
ZEVEUSFEXHSWLYWXYRPMORMWEUPEFUSPMWLYGLYRWXVEXIKMOLEQOSVPMORMVMZSNPERXMVMWLKEWSHMU
USPMWLPEVM WLEVX%WPMRM SPKERHE FM^RIWRM OIRKE]XMVMWL YGLYR IPIOXVSR XMNSVEX WXVEXIKM]EPEVM
REJEUEX VEUEQPM ZSWMXEPEV ZE TPEXJSVQEPEVHER JS]HEPERMWL FEPOM QMNS^PEV FMPER QE^QYRPM
aloqalarni mustahkamlash, yetkazib berish va barqaror o‘sishni ta’minlashdan iborat.
*S]HEPERMPKEREHEFM]SXPEVro‘yxati:
4SVWEIZG‘.M.,7EJEVSZ&7L9WQERSZE(56EUEQPMMUXMWSHM]SXEWSWPEVM]MP
9RMXIH 2EXMSRW 'SRJIVIRGI SR 8VEHI ERH (IZIPSTQIRX 92'8%( (MKMXEP IGSRSQ]
VITSVX
(MKMXEP KPSFEP HMKMXEP SZIVZMI[ :EPYI GVIEXMSR ERH GETXYVI MQTPMGEXMSRW JSV
HIZIPSTMRKGSYRXVMIW92'8%(
;SVPH8VEHI7XEXMWXMGEP6IZMI[;SVPH8VEHI3VKERM^EXMSR
464
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
/YVTE]ERMHM/-P]SWSZ% 4VSFPIQWSJXLIYWISJHMKMXEPXIGLRSPSKMIWMRMRHYWXV]
MRXLIGSRXI\XSJMRGVIEWMRKXLII\TSVXTSXIRXMEPSJXLIGSYRXV]-7.P8LISVIXMGEP %TTPMIH
7GMIRGIT
465
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
5-7,035XO‘JALIGINI6%5%10%7,8-6-7,(%:68%0%&-
-RSQNSR<EFMFYPPE]IZ
+YPMWXSRHEZPEXYRMZIVWMXIXM6EUEQPMMUXMWSHM]SXZEMRRSZEXWM]EPEVJEOYPXIXM-UXMWSHM]SXXEDPMQ
]SDREPMWLMOYVWXEPEFEWM1EUSPEYGLYRNEZSFKEVEPMWLIVNIRXVE$KQEMPGSQ
%RRSXEWM]E Maqolada xo‘jaligi iqtisodiyotini rivojlantirishning ustuvor yo‘nalishlari
bayon qilingan. Raqamli qishloq xo‘jaligi katta rivojlanish salohiyati va qo‘llashning kenK
MWXMUFSPPEVM XELPMP UMPMRKER 5MWLPSU xo‘jaligining VEUEQPM XVERWJSVQEXWM]EWM ZE WSLEHEKM
]EVEXMPKERIPIGXVSRTPEXJSVQEPEVMQOSRM]EXPEVM]SVMXMPKER
Kalit so‘zlar: Qishloq xo‘jaligi, raqamlashtirish, raqamli transformatsiyasi, raqamli
XI\RSPSKM]EPEV
/MVMWL
Hozirgi Globollashuv davrida qishloq xo‘jaligi iqtisodiyotini rivojlantirishning ustuvor
yo‘nalishi innovatsion texnologiyalarni joriy etish va raqamlashtirishdMV
-UXMWSHM]SXRM VEUEQPEWLXMVMWL FY MUXMWSHM]SXKE VEUEQPM XI\RSPSKM]EPEVRM OIRK NSVM]
IXMWLHMV ,S^MVKM ZEUXHE VEUEQPM XI\RSPSKM]EPEV NEQM]EX LE]SXMRMRK XYVPM WSLEPEVMKE OMVMF
FSVMWLM ZE VMZSNPERMWLMRM XI^PEWLXMVQSUHE ZE KPSFEP QMU]SWHE MRUMPSFM] VEUEQPM
XVERWJSVQEXWM]ERM FSWLPEQSUHE &Y NEVE]SRHE XVIRHKE JESP QSWPEWLMWL MUXMWSHM]SX ZE
jamiyatning turli jabhalarida raqamli rivojlanish sur’atlarini NEHEPPEWLXMVMWL UMWLPSU NS]PEVRM
VEUEQPMSFSHSRPEWLXMVMWLbo‘yicha strategiyalarni amalga oshirish va ularRMRKWMJEXNMLEXMHER
yaxshilanishiga hissa qo‘shish zarur.
O`zbekistonda ham qishloq xo‘jaligida raqamlashtirish uning faoliyati samaradorligi
va barqarorligini oshirish zarurati hisoblanadi. Bu ilg’or ishlab chiqarish usullariga
EWSWPERKER EKVSWERSEX QENQYEWMHE XI\RSPSKMO NEVE]SRPEVRM FSWLUEVMWL \YWYWM]EXPEVM ZE
ierarxiyaning barcha darajalarida qarorlar qabul qilish jarayonlarida sezilarli o‘zgarishlar,
shuningdek, nazorat qilinadigan elementlar va quyi tizimlardagi ehtimoliy o‘zgarishlarning
LSPEXMZETVSKRS^M qishloq xo‘jaligida moliyaviy mezonlar to‘g’risida axborotni keyinchalik
LEQUSDPPEWLMQOSRM]EXMQEZNYHFSDPEHM?A
Hozirda raqamli qishloq xo‘jaligi katta rivojlanish salohiyati va qo‘llashning keng
MWXMUFSPPEVMWLYRHERMFSVEXOMFMVMRGLMHERVEUamli qishloq xo‘jaligi iqtisodiyotini rivojlantirish
WEPSLM]EXMNYHEOEXXE(EZPEXVEUEQPEWLXMVMWLMQOSRM]EXPEVMHER\EFEVHSVZEFYQEWEPEPEVKE
OEXXE ELEQM]EX FIVQSUHE yilda “Raqamli O‘zbekiston — 2030” strategiyasi ishlab
GLMUMPMF YRHE FIPKMPERKER Zazifalarni qo‘llashning ustuvor yo‘nalishlari ko‘rsatilgan. Shu
bilan birga, muayyan faoliyatda o‘z aksini topadigan asosiy faoliyat yo‘nalishlariga muhim
rol o`ynaydigan “Qishloq xo‘jaligi sohasiga ilg’or raqamli texnologiyalarni joriy qilish chora
XEHFMVlari to‘g’risida”gi Prezident Qarori bilan sohada “Agroplatforma”%8TPEXJSVQEWMMWLPEF
chiqilishi va qishloq xo‘jaligi mahsulotlarini ishlab chiqaruvchilar, xizmat ko‘rsatuvchi
XEWLOMPSXPEV LEQHE QELEPPM] MNVSM]E LSOMQM]EXM SVKERPEVM \SHMQPEVMRM YGLYR ^EQSREZM]
UYPE]PMOPEV]EVEXMPHM?A
Shu bilan birga, muayyan faoliyatda o‘z aksini topadigan asosiy faoliyat
yo‘nalishlariga muhim rol beriladi: ma'lumotlarni keyinchalik tegishli bo‘limlarga o‘tkazish
466
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
bilan ma'lumotlarni to‘plash va standart qayta ishlash; chorvachilik va o‘simlikchilikda
EQEPM] HEWXYVPEVRM QSRMXSVMRK UMPMWL ZE NSVM] IXMWL MGLOM MWLPEF GLMUEVMWL NEVE]SRPEVM
WEQEVEHSVPMKMRM SWLMVMWL RYUXE E\FSVSX TPEXJSVQEPEVM FS^SV XELPMPM ]YUSVM QEPEOEPM
QYXE\EWWMWPEVRM XE]]SVPEWLHE VEUEQPM WLEOPPEV OSRWEPXMRK YWLFY WSLEHEKM XEHUMUSXPEVMRM
HEZPEXXSQSRMHERqo‘llabUYZZEXPEWLZEularni yanada rag’batlantirish [4,5].
Ikkinchidan, raqamli texnologiyalar qishloq xo‘jaligi va qishloq joylariga kirib borish
ZEMRXIKVEXWM]EPEWLYZMRMXI^PEWLXMVQSUHE=ERKMXI\RSPSKM]EPEVRMUSʻllash anʼanaviy qishloq
\SʻNEPMKMRMRK FEVGLE NEFLEPEVMRM LEV XSQSRPEQE XSʻPMU QMU]SWHE ZE XSʻPMU VEUEQPM
XVERWJSVQEXWM]E UMPMWLRM XI^PEWLXMVEHM YQYQM] SQMPPEV YRYQHSVPMKMRM SWLMVEHM ZE VEUEQPM
XI\RSPSKM]EPEVRMOSʻTE]XMVMWLUEXPEQPEWLZEOSʻTE]XMVMWLRMRKUMWLPSUNS]PEVMKEMUXMWSHM]ZE
MNXMQSM]VMZSNPERMWLKEtaʼsiriniOEQE]XMVEHM-UXMWSHM]MNXMQSM]VMZSNPERMWLRMRK]YUSVMWMJEXM]ERKM
turtki beradi [6,7]. Bu qishloq xo‘jaligining yuqori sifatli rivojlanishiga ko‘QEOPEWLMWL
shuningdek, yuqori sifatli, o‘ziga xos va brendga asoslangan qishloq xo‘jaligi darajasini har
tomonlama oshirish, qishloq xo‘jaligini jadallashtirish, o‘zgartirish va modernizatsiya qilish,
qishloq xo‘jaligining har tomonlama afzalliklari va raUSFEXFEVHSWLPMKMRM HSMQM] VEZMWLHE
SWLMVMWL OIVEO 6EUEQPM XI\RSPSKM]EPEVRMRK ]IV YRYQHSVPMKM QILREX YRYQHSVPMKM ZE
resurslardan foydalanishdagi o‘rni tobora ortib bormoqda va uni qishloq xo‘jaligida qo‘llash
va rag’batlantirish ham yuqori iqtisodiy foydaOIPXMVEHMKERWSLEPEVHE]YXYUPEVKEIVMWLMWLHE
]IXEOGLMPMORMRKERMU\YWYWM]EXPEVMRMREQS]SRIXQSUHE
Uchinchidan, qishloq xo‘jaligining raqamli transformatsiyasi qishloq xo‘jaligini
modernizatsiya qilishning muqarrar tanlovidir. Hayvonlar va o‘simliklarning o‘sishi
modellarini yaratish va aniq ekish va ko‘paytirishni amalga oshirish uchun onlayn real vaqt
va tarixiy sensor ma'lumotlaridan foydalanish ularning o‘sish potentsialini maksimal
darajada oshirishi mumkin. Qishloq xo‘jaligining raqamli transformatsi]EWM ]YUSVM WMJEXPM
yuqori mahsuldor va yuqori samarali qishloq xo‘jaligi ishlab chiqarishini ta’minlashning
QYUEVVEVXEPEFMHMV
Bugungi kunda Qishloq xo‘jaligi vazirligi tomonidan ekin turlari uchun mos yer
XERPEWLHER XSVXMF YRKE MWLPSZ FIVMWL ]IXMWLXMrilgan hosilni yig’ishtirib, iste’molchilarga
yetkazib berishgacha bo‘lgan jarayonni raqamlashtirishga alohida e’tibor qaratilmoqda. &Y
IWE EPFEXXE YWLFY NEVE]SRHE shaffoflikni ta’minlash, samaradorlikka erishish, mahsulot
WMJEXMRMSWLMVMWLHEWLYRMRKHIOyetishtirilgan qishloq xo‘jaligi mahsulotlarining ma’lum bir
LYHYHPEVHEILXM]SNMRMSWLMVMWL]SOMXYWLMVMWL kabi sun’iy to‘siqlarga barham berishda muhim
ELEQM]EXKEIKE?A
Shu bois Vazirlik va uning huzuridagi “Agrosanoatni raqamlashtirish markazi” davlat
muassasasi tomonidan qishloq xo‘jaligi yerlarini ijaraga berish, yer maydonlaridan oqilona
JS]HEPERMWL WYZ VIWYVWPEVMRM FSWLUEVMWLRM EZXSQEXPEWLXMVMWL WSLEHE JS]HEPERYZGLMPEVRMRK
QEPEOE ZE ko‘nikmalarni WLEOPPERXMVMWL IPIOXVSR XMNSVEX ZE IPIOXVSR FS^SVRM VMZSNPERXMVMWL
qishloq xo‘jaligi texnikalarini sinovdan o‘tkazish, subsidiyalarni ajratish kabi yo‘nalishlarda
HERSVXMUVEUEQPEWLXMVMWLPS]MLEPEVMEQEPKESWLMVMPQSUHE
Xususan “EIJARA” axborot tizimi, qishloq xo‘jaligi mahsulotlarini ]IXMWLXMVYZGLMPEV
uchun subsiyadilarni ajratishga mo‘ljallangan “AGROSUBSIDIYA” axborot tizimi va
ekinlarning holatini yerni masofadan zondlash materiallari yordamida tahlil qilish bo‘yicha
467
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
“GEOAXBOROT” tizimlarining imkoniyatlari barchaga birdek qulaylik]EVEXEHM
<YPSWE
7LYRHE]UMPMFVEUEQPEWLXMVMWL–bu eng avvalo sohada mashg’ul bo‘lganlar bilan bir
qatorda, qishloq xo‘jaligi bilan shug’ullanishga jazm qilganlarga ham birdek qo‘l keladi. Boisi,
avvallari mavhum yoki tushunarsiz bo‘lgan ko‘pgina masalaPEVKE S]HMRPMO OMVMXMPEHM 3GLMU
ma’lumotlar taqdim etilishi orqali foydalanuvchilar elektron platformaning afzalliklari va
qulayliklaridan o‘zlari, hech kimning yordamisiz foydalanishlari mumkin. O‘zgarib boruvchi
FS^SV XEPEFPEVM ZE E]RM OYRHEKM QELWYPSX yetishtirish bilan bog’liq barcha yangiliklar ayni
platformalardan o‘rin oladi.
*S]HEPERMPKEREHEFM]SXPEV
O‘zbekiston Respublikasi Prezidentining 05.10.2020 yildagi “Raqamli O‘zbekiston —
2030” strategiyasini tasdiqlash va uni samarali amalga oshirish chorEtadbirlari to‘g’risida
4*WSR*EVQSRMLXXTWPI\Y^VYHSGW
O‘zbekiston Respublikasi Prezidentining 02.08.2023 yildagi PQsonli “Qishloq
xo‘jaligi sohasiga ilg’or raqamli texnologiyaPEVRM NSVM] UMPMWL GLSVEtadbirlari to‘g’risida”gi
UEVSVMLXXTWPI\Y^HSGW
3D^FIOMWXSR 6IWTYFPMOEWM 5MWLPSU \SDNEPMKM ZE^MVPMKM VEWQM] ZIF WE]XM
LXXTW[[[EKVSY^
Амирова Э.Ф. Государственное регулирование аграрного сектора в
условиях санкций и развития цифровой экономики/ Э.Ф. Амирова, И.Н. Сафиуллин,
Л.Г. Ибрагимов, Н.В. Карпова// Вестник Казанского государственного аграрного
университета, 2019. –Т. 14. –2S –С. 133
Буньковский Д.В. Условия возникновения и развития нелегального
промышленного предпринимательства // Вестник Пермского национального
исследовательского политехнического университета. Социальноэкономические
науки. 2020. No 2. С. 273
Губанова Е.В. Возможности реализации концепции обеспечения
продовольственной безопасности на примере Калужской области/Е.В. Губанова,
А.П. Полищук//Актуальные проблемы развития национальной и региональной
экономики. Белгород: ИД «Белгород» НИУ «БелГУ», 2016. –С. 41
Кириллова
О.В.
Приоритетные
направления
обеспечения
продовольственной безопасности России с учетом анализа сильных и слабых
сторон экономики страны
/О.В. Кириллова
О.В.//Вестник Казанского
университета. 2019. Т. 14. 2S2 (53). С. 150
468
государственного
аграрного
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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XXI asrda moliyaviy xizmatlar ko’rsatish sohasidagi bir qator o’zgarishlar,
XVER^EOWM]E MRZIWXMXWM]E FERO WSLEWMHE EQEPKE SWLMVMPKER VEUEQPEWLXMVMWL MWXMUFSPPEVM
MRWSRM]EXRMRK ]ERKM HEZV SWXSREWMKE UEHEQ qo’yishiga YPOER LMWWE qo’shdi. 6EUEQPM
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oshishi uchun xizmat qildi. Ammo, shuni ta’kidlab o’tish joizki bunday qulayliklar yaratilishi
FMPERFMVZEUXHEFMVUERGLE\EZJ\EXEVPEVXELHMHPEVLEQ]Y^EKEOIPMWLRMFSWLPEHM1EQPEOEX
fuqarolari, korxonalar yoki moliyaviy tashkilotlarning raqamli platformalarga bo’lgan
bog’liqligi oshib borar ekan, umumiy bazaga yig’ilgan ma’lumot va pul mablag’lariga bo’lgan
tahdidlar soni, ularni o’g’irlashga bo’lgan urMRMWLPEV QSPM]EZM] JMVMFKEVPMO OEFM TSXIRWMEP
xavflar kuchayishi tabiiy xoldir. Ushbu moliyaviy tizimlar orasidagi bog’liqliklar, ular orasida
bo’ladigan kunlik tranzaksiyalar yoki mijozlar uchun qulaylik yaratish maqsadida yo’lga
qo’yilgan o’zaro ma’lumoXPEV EPQEWLMRYZPEVMRMRK LENQM SVXMF FSVEV IOER QSPM]EZM]
mablag’larni osonlik bilan o’zlashtirishni maqsad qilgan g’araz niyatli kiberjinoyatchilar
uchun ham imkoniyatlar paydo bo’la boshlaydi.
/MFIV\EZJWM^PMO – VEUEQPM XM^MQPEV XEVQSUPEV va ma’lumotlarnM YRMRK IKEWMRMRK
ruxsatisiz kirish, ma’lumotlaridan foydalanish va o’zlashtirishlarning oldini olishga
qaratilgan soha hisoblanadi. Iqtisodiy sektorda ma’lumotlar almashinuvda bo’lgan
ishonchlilik va maxfiylikning muhimligi, foyda yoki jamg’armalardagi yo’qotishlarga olib
OIPYZGLM RSUSRYRM] LEVENEXPEVRMRK SPHMRM SPMWL VMWOPEVRM OEQE]XMVKER LSPHE MRJVEXY^MPQERM
QYWXELOEQPEWLKE UEVEXMPKER GLSVE XEHFMVPEVRM WEQEVEPM XEV^HE SPMF FSVMWL FM^KE
OMFIV\EZJWM^PMORMRKELEQM]EXPMPMOHEVENEWMRMSGLMFFIVEHM
“National Cybersecurity Index” xalqaro tashkilotining 177 ta davlartlardan jamlangan
statistik ma’lumotlariga ko’ra, O’zbekiston 94o’rinni egallab, raqamli texnologiyalar o’sish
sur’atiga nisbatan qoniqarsiz kiberxavfsizlik ko’rsatkichiga ega hisoblanyabdi (1NEHZEP
469
Respublika ilmiy-amaliy konferensiyasi
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FMPMWLMQM^mumkinki, kiberhujumlarning qurbonlari ortayotgani, bundan tashqari O’zbekiston
Senatining rasmiy sayti buzib kirilishi [2], 200000 dan ortiq O’zbekistonliklarning shaxsiy
ma’lumotlarinig tarqab ketilganligi[3], vaziyatning yaxshi ahvolda emasligidan darak FIVMF
XYVMFHM
)RK EZZEPS LEV qanday muammoning yechimi ta’lim bo’lganligidan kelib GLMUUER
LSPHELYOYQEXZEXEWLOMPSXPEVELSPMRMRKMRXIVRIXHERJS]HEPERMWLWEZSH\SRPMKMRMSWLMVMWLMZE
OMFIV\EZJWM^PMO QEHERM]EXM WLEOPPERXMVMWLRM IRK QYLMQ QEUWEHPEV UEXSViga qo’shishimiz
HEVOSV/MFIV\EZJWM^PMOWEZSH\SRPMKMRMSWLMVMWLRMRKQYLMQNMLEXMWLYRHEOMFYMWPSLSXREJEUEX
qisqa muddatda tahdidlarga kurashish uchun, balki kelajakdagi yangi ko’rinishda kutilishi
mumkin bo’lgan kiberhujumlarga ham qarshi turishda qiyinchilik tug’dirmasligini kafolatlab
FIVEHM
(YR]S VMZSNPERKER HEZPEXPEVM QMWSPMHE &Y]YO &VMXERM]EKE RE^EV WSPWEO OMFIV\EZJWM^PMO
bo’yicha ta’lim ishlari Birtaniyaning “Milliy Kiberxavfsizlik Markazi” (NCSC) tomonidan olib
FSVMPEHM2'7'RMRKIRKQYJEZZEUM]atli hisoblangan, “CyberFirst” loyihasi mavjud bo’lib [4], u
]SWLPEVRMRK]SWLZENMRWMKEQSWPEWLXMVKERLSPHEQEOXEFOSPPIN]SOMYRMZIVWMXIXPEVFMPERFMVKE
hamkorlikda turli ko’rinishdagi o’quvdasturlar, amaliy ko’nikmalarni oshiruvchi
mashg’ulotlar, tadbirlar orqali yoshlarning kibertahdidlarga bo’lgan immunitetini oshirib
FSVEHM &YRHE EWSWER ZE ]SWL KYVYLPEVM YGLYR EPSLMHE HEWXYVPEV
qo’llaniladi. Bundan tashqari, Brinatiya qo’llagan metodiga o’xshash dasturlarni Avstraliya,
7MRKETYVEstoniya, AQSH kabi davlatlarda qo’llanilayotganini va o’zini oqlab kelayotganini
ko’rishimiz mumkin.
Keyingi bosqichlarda esa, davlat o’z hukumat tashkilotlarining muhimliligiga qarab
470
Respublika ilmiy-amaliy konferensiyasi
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FSWUMGLQEFSWUMGL \EZJWM^PMO XM^MQPEVMRM MRRSZEXWMSR \EZJWM^PMO ta’minlSZGLM XI\RSPSKM]EPEV
bilan jihozlashi zarur, zeroki shaxsiy ma’lumotlar juda muhim hisoblanib, g’araz maqsadli
kishilar qo’liga tushganda turli aytib bo’lmas jiddiy oqibatlarga olib kelishi mumkin. Hozirgi
OYRHEQSPM]EZM]WIOXSVHEIRKWEQEVEPMLMWSFPERKERXI\RSPSKM]EPEVWLMJVPEWLXI\RSPSKM]EPEVM
LMWSFPERMF Y ma’lumotlarni ]YUSVM \EZJWM^PMORM ta’minlagan LSPHE WLMJPEWLM ZE JEUEXKMRE
XIKMWLPMWLE\WPEVFYRMRE^SVEXUMPESPMWLMQOSRMRMFIVEHM&YRKEQMWSPUMPMF%)7 %HZERGIH
)RGV]TXMSR 7XERHEVH ZE 807 (Transport Layer Security) kabi maxfiylik va yaxlitlikni ilg’or
shifrlash algoritmlari orqali ta’milay oladigan dasturlarni keltirishimiz mumkin.
<YPSWE o’rnida WLYRM ta’kidlash PS^MQOM MRWSRM]EX VEUEQPM EWVKE OMVMF FSVEV IOER
VEUEQPM XI\RSPSKM]EPEV NEHEl tezlikda rivojlanishda davom etaveradi, bu o’zo’zidan yangi
ko’rinishdagi kibertahdidlar paydo bo’lishini keltirib chiqaradi. Ya’ni, kibertahdidlar ko’rinishi
o’zgarar ekan, bunga qarshi kurashishning ham yangi yo’nalishlarini o’ylab topish zaruratini
Oeltirib chiqaradi. Kiberxavfsizlik va tartibga solish orqali O’zbekiston o’z reytingini dunyo
reytingida yuqori pog’onalarga SPMF GLMUMWLM ]YUSVM \EZJWM^PMOOE IKE QSPM]E XM^MQPEVM IWE
FEVUEVSVMUXMWSHM]o’sishga erishishimiz uchun mustahkam asos bo’lib beVEHM
*S]HEPERMPKEREHEFM]SXPEV
2EXMSREPG]FIVWIGYVMX]MRHI\LXXTWRGWMIKEIIRGWMMRHI\#SVHIV!VERO EVGLMZI!
“Senat WE]XMRM FY^MF OMVKERPEV]SWLHEKMo‘smirlar IOERM
LXXTWOYRY^Y^
ma’lum
bo‘ldi”
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LXXTWHEV]SY^MRXIVRIXKEQMRKHERSVXMUS^FIOMWXSRPMOPEVRMRK
QEPYQSXPEVMXEVUEPMFOIXKERME]XMPHM
2EXMSREPG]FIVWIGYVMX]GIRXIV9/LXXTW[[[RGWGKSZYOG]FIVJMVWX
471
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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qulayliklari , toki iste’molchining ehtiyojlari qondirilmaguncha amalga oshiriladigan barcha
bosqichlarni tezlatishini ta’minlaydi. Har ikki tomon, talabgor ham taklif FIVYZGLM LEQ
SVXMUGLELEVENEXPEVWEVJIXQE]HM
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]MP avgustda “O‘zbektelekom” AK “Telekommunikatsiya va personalni
472
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
rivojlantirish markazi” filialida o‘tkazilgan navbatdagi o‘quv seminari ayni shu masalalarga
bag‘ishlandi. O‘quv seminarda “Jahon raqamli iqtisodiyoti va yangi O‘zbekiston vazifalari”
hamda “Raqamli iqtisodiyot: amalga oshirilgan ishlar, mavjud muammolar va imkoniyatlar”
mavzusidagi ma’ruzEPEVXMRKPERHM
O‘zbekiston Respublikasi Davlat statistika qo‘mitasi huzuridagi Kadrlar malakasini
SWLMVMWL ZE WXEXMWXMO XEHUMUSXPEV MRWXMXYXMRMRK %\FSVSXOSQQYRMOEXWM]E XI\RSPSKM]EPEVM ZE
VEUEQPM MUXMWSHM]SX OEJIHVEWM QYHMVM MUXMWSHM]SX JERPEVM HSOXSVM TVSJIWWSV *ERPEV
akademiyasi akademigi, fan arbobi Saidahror Gulyamov, O‘zbekiston Respublikasi Axborot
texnologiyalari va kommunikatsiyalarini rivojlantirish vazirligi huzuridagi “Raqamli
iqtisodiyot tadqiqotlari markazi” davlat muassasasi raqamli iqtisoHM]SX VMZSNPERMWLMRMRK
MPQM]tadqiqot bo‘limi boshlig‘i Husanboy Ismoilov qatnashgan o‘quv seminarda Kompaniya
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Jumladan, videokonfrensaloqa tizimi orqali Amerika Qo‘shma ShtatlariHER XYVMF
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WEZSH\SRPMORM SWLMVMWL ZE FMV QMPPMSR HEWXYVGLMPEVRM XE]]SVPEWLKE bo‘lgan e’tiFSVRM
OYGLE]XMVMWL PS^MQPMKMRM ta’kidlab o‘tdi. – 7SLEHEKM JESPM]EXMQ HEZSQMHE USPEZIVWE
bugungi o‘quv seminar doirasida olgan ma’lumotlarimga asoslanib aytishim mumkinki,
S\MVKM ]MPPEVHE VEUEQPM MUXMWSHM]SX QEQPEOEXMQM^HE LEQ WI^MPEVPM HEVENEHE VMZSNPERQSUHE
%]XE]PMOSHHM]QMWSP–bugun raqamli texnologiyalar kirib bormagan sohaning o‘zi qolmadi.
Hatto, chekka hududlardagi qishloq xo‘jaligi sohasida ham innavatsion va raqamli
XI\RSPSKM]EPEVHER YRYQPM JS]HEPERMWLQSUHE &Y IWE FM^ OIPENEORM E]RER VEUEQPM
XI\RSPSKM]EPEV FMPER UYVE]ETQM^ HIKERMHMV – deydi
“O‘zbektelekom”
AK
“Telekommunikatsiya va personalni rivojlantirish markazi” filiali Malaka oshirirish va qayta
tayyorlash xizmati kadrlar bo‘yicha oliy toifali inspektori Xurshid Аtaniyazov.
Elektron hukumatga doir elementlarni tatbiq etish va raqamli iqtisodiyotni qo‘llab
quvvatlash O‘zbekistonning yaqin istiqboldagi taraqqiyot rejasidan mustahkam o‘rin olgan.
&Y FMVMRGLM REZFEXHE IPIOXVSR LYNNEX EPQEWLMWL YPYWLMRM ]EREHE SWLMVMWL ZE HEZPEX
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ravishda elektron shaklga o‘tkazish vazifalariga tegishlidir. Telekommunikatsiya
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Respublika ilmiy-amaliy konferensiyasi
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iqtisodiyotda ro‘y bergan jiddiy o‘zgarishlar tufayli sezilarli darajada o‘sdi. Zamonaviy
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qisqartirishga yordam berdi, shuningdek, o‘zaro muloqotni yanada tez va oson yo‘lga
qo‘yishga imkoniyat yaratdi. Natijada tarmoq resurslariga asoslangan, raqamli yoki elektron
iqtisodiyot paydo bo‘PHM
«Raqamlashtirish» so‘zi aslida yangi atama bo‘lib, innovatsion boshqaruv va ish
yuritish jarayoniga IT yechimlarning jalb etilishini, buning samarasi o‘laroq esa internet
buyumlardan tortib, elektron hukumatgacha bo‘lgan barcha tizimlarda axborot
XI\Rologiyalarini qo‘llashni ko‘zda tutadi.
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o‘sishidir. Rivojlangan mamlakatlarda bu ko‘rsatkich YaIMning 70 foizdan ortiq miqdorni
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axborot trafigi esa shu qadar salmoqli bo‘ladi. Shu bois ishtirokchilar soni ko‘p va IT
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ahamiyatlisi, bu ko‘rsatkichlar barqaror tarzda o‘sib boradi.
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ham ta'sir ko‘rsatadi. Binobarin, iqtisodiy taraqqiyot aynan ularga tayanadi, bu esa ushbu
mezonlarning raqamli iqtisodiyot rivojlanishida avvalgiday muhim o‘rin tutishini bildiradi.
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bu maqsadlar uchun 9 mlrd dollar atrofida mablag‘ sarflagan. Bozor kapitalizatsiyasi 210
QPVH dollardan ziyod bo‘lgan Alibaba internet resursi ushbu sarmoyalarning to‘g‘ri
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Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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tuyulishi mumkin, biroq ko‘pincha dasturlash (o‘zicha) aslida yetarli darajada texnologik
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Respublika ilmiy-amaliy konferensiyasi
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476
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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477
Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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businesses, devices, and data. It’s a global, interconnected economy that’s not limited by
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Professor Walter Brenner of the University of St. Gallen in Switzerland states: “The
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management.” Modern technologies and platforms have facilitated cost reduction for
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24-25-aprel, 2024-yil
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Respublika ilmiy-amaliy konferensiyasi
24-25-aprel, 2024-yil
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